Coaching is now widely used in a large number of private and public organisations and at the Brafferton Group we have a wealth of experience in this field. Its usage is growing fast and research to date indicates overwhelming evidence in its support. A Chartered Management Institute survey found that an overwhelming 80% of managers believed they would benefit from more coaching in their place of work. Another report by the Chartered Institute for Personnel and Development reported that over 90% of respondents agreed with various statements regarding the effectiveness of coaching to deliver tangible results and promote learning.

The benefits of coaching can be evidenced by organisational retention of talent and the development of employee potential; improving financial performance; creating more effective leadership; driving up productivity, bringing about innovation; improved management of work life balance and tackling under-performance.

We are clear that the purpose of coaching is to bring about change and action, developing a person’s skills and knowledge so that their job performance improves in line with achieving organisational objectives. Coaching can also assist organisations to communicate and relate in a way that engenders commitment, responsibility, accountability – thereby enhancing relationships.

We are guided by the principles of first listening to and understanding our client’s challenges and context, then asking skilful questions and providing appropriate levels of challenge and support.

Introducing a Coaching Culture

The Brafferton Group designs tailored programmes to support organisations who wish to introduce and/or develop a coaching culture by growing the skills of their managers and leaders to be more effective in coaching their staff. Coaching may well become the key leadership skill of the 21st century.

“True influence comes from the mutual commitment to help others achieve their goals. This is the essence of coaching – and of leadership.”
James Belasco.

Recent Clients include:

  • GP developing their leadership and team working skills after taking on an Associate Director’s role in a PCT
  • Senior manager in an international and multicultural gas company reviewing their current role and skills in order to plan how they move to a more responsible position
  • NHS CEO preparing to apply for a similar role as two organisations merge
  • Senior international bank employee looking to improve relationships with peers
  • Middle managers in the NHS exploring their options and widening their networks as part of a Regional Talent Management initiative
  • Newly appointed Clinical Director looking to develop their leadership capabilities
  • Senior financial manager working in a challenging environment abroad looking to better understand cross-cultural issues
  • Leadership and Change Management challenges in University settings, as experienced by: Assistant Deans, Directors, Heads of Department, Subject Leads and Programme Leads
  • Career progression with an Assistant Dean – resulting in a successful appointment as Dean
  • Strategic Planning and culture change focus with a Dean in an HE context
  • Newly appointed ‘Integrated Services Managers’ working across a Health / Local Authority context

What clients have said about us

“I have so valued the coaching – I would not have managed these escalators of ambition had it not been for you. A huge thank you for giving me such confidence”

“Coaching gave me the time I needed to reflect on work issues. I can feel and see the benefits of making proactive interventions, rather than reacting to events”

Jeanette Sumler-Hutchinson from Learning and Development at Teesside University says:

“TBG provides coaching to staff across a wide variety of disciplines and levels of responsibility. The feedback we get from our staff is always excellent”

Code of Ethics and Good Practice

The Brafferton Group is a member of the Association for Coaching and is guided by their code of ethics and good practice.

Contact us for further information on the process and content of a typical individual coaching programme or the steps for introducing and/or developing coaching more widely in your organisation.